1900-1909

1901

N.V. Tjong Hok Long was the first ad agency founded in 1901 by the Chinese. In the beginning they created many ads for comic books which were also printed by the agency. Later, they created ads for other products such as batiks, soaps, cigarettes, and medicines. The ads they produced were mostly handwritten and very plain.

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1905

In 1905, Aneta, a news agency was founded. The agency had its own advertising department and was very advanced not only in facilities but also in the manpower that came from Europe. Some of its creative people were F. Van Bemmel, Is. Van Mens and Cor van Deutekom who did advertisements for big clients such as Bataafche Petroleum in Surabaya, General Motors and Koninklijke Pakevaart Maatschappij in Batavia.


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